Founded in Paris in 2022 by Inna Aldushenkova and Federico Cornelli, K+LUSHA is a denim couture brand based on the observation that denim has become a common garment that is under-exploited, and that today's luxury brands offer very few jeans in their wardrobes.

Breaking Gender Codes

Inna Aldushenkova has therefore imagined a denim collection that is both luxurious and contemporary, breaking with gender codes. The result is an infinitely exchangeable wardrobe where women can pick and choose from their man's closet, for a style that's either romantic or rock, either boyish, or street.  
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K+LUSHA is a brand imagined as an offbeat couple in love. They wear destroy denim, zipped or laced up, with detachable, transformable and structured jackets, all with a refinement and elegance unprecedented for blue work clothes. In short, everything comes together, just like this couple.

K+LUSHA's Protective Charm and Community Symbol

As are minder of Inna’s Slavic origins, K+Lusha integrates a hangtag suspended from a red silk thread into each piece, on which a safety pin can be found, protection against the evil eye and a good luck charm. As a symbol of belonging to this community, this thread is transformed into a fetish bracelet that can be tied around the wrist while making three wishes.

A Commitment to Sustainability

K+LUSHA is also a sustainable brand, aware of today's main issues: each denim piece has its own non-galvanized rivets, and its patches are made of vegetable leather. Yet quality remains the top priority.

Quality in Denim Fashion

Denim is made from organic, washed cottons using a technique developed by the Italian workshop and handed down from generation to generation for over 40 years.

Seasonal Transitions

Each season has its own collection: if this summer they were dancing in the capital's trendiest clubs, dressed in light yet structured and almost cheeky denim, this winter they'll be settling comfortably into their Parisian nest, before planning a new episode in their love lives...